Buoyant Upholstery has emerged from the January Furniture Show at the NEC on a high, reporting an exceptionally positive response to its latest collections and reinforcing its ever-growing momentum across both of its domestic and imported upholstery categories.
Buoyant used the show as the launch platform for 13 new models developed through its collaboration with leather and recliner specialist Premier who also exhibited alongside Buoyant at the NEC for the first time. The collection comprised five of Buoyant’s established best-selling designs reimagined in leather, alongside eight brand-new recliner models co-developed specifically for the UK market. According to the company, interest from both long-standing customers and new accounts exceeded expectations throughout the four-day event.
Managing Director Mike Aramayo described the show as a clear success for the business. “It was a very successful show for us,” he said. “We had an amazing response to the new imported leather collections and also the new Ashley Manor models we debuted. The level of engagement on the stand, from customers old and new, really underlined that we’re moving in the right direction with these collections.”
Retailers were particularly drawn to the expanded leather and recliner offering, which marks a significant evolution in Buoyant’s product mix. The new models showcased the benefits of the ‘Prestige’ collections, combining contemporary styling, competitive price points and innovative feature-led design, which will all be supported by UK-held stock and established service levels.
With orders placed across multiple categories and strong post-show follow-up activity already underway, Buoyant leaves the January Furniture Show well positioned for the year ahead. The success of the new launches not only validates the Premier collaboration but also signals Buoyant’s growing confidence and capability in the leather and motion market.
As the business looks forward, the message from Birmingham is clear: Buoyant is building further momentum, and the trade is responding.
